Having now been in the printing business for many years, I am – thankfully not often, – told by clients, mainly new clients, that they can get cheap printing, or get their printing done more cheaply than we can.
This is always true, and I make no bones about this, you will be able to get cheap printing at many companies, who have made this the focus of their business.
At Gold Coast Printers, we prefer to be very competitively priced, so there will not be much of a difference between our prices and those companies who focus on price.
Our primary focus is our relationships with our customers. Quality of print is required and expected, but what your print company is prepared to do for you, or to go that extra mile, is not. We will, and do, go the extra mile for all out clients, big and small. If you get a chance, search for us on Google, and read some of our reviews from clients, they speak for themselves.
Cheap printing is available, and there are companies who will print business cards for free, and then disguise the cost in freight costs, or stock upgrades. We at Gold Coast Printers have looked at these models, which have a place in the market, of course, and are really valuable to our clients who need a small number of business cards printed, for a small project, which does not need to represent their brand.
We can also provide cheap printing, and we do, but we need to make a margin, otherwise we, like many other printing companies will also be closing our doors and going fishing. If we all are only competing on price, it is a race to see who will go out of business first.
So how do we justify charging more than those companies that provide super cheap printing.
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